🧩 Challenges:

• Designing a professional yet heartfelt site to represent sensitive causes

• Structuring multiple services and donation categories without overwhelming the visitor

• Creating a seamless user journey for donations and support

• Ensuring strong visibility for keywords like “donate for rare disorders” and “charity foundation in Pakistan”

🛠️ Solutions Implemented:

🔹 Website Design & UX

• Built on WordPress using a premium theme + Elementor Pro

• Used pastel color palette and clean fonts to reflect compassion and clarity

• Designed sectioned navigation: “Medical Aid,” “Clean Water,” “Basic Needs,” “Our Story,” “Donate”

🔹 Donation System

• Integrated easy-to-use donation forms

• Included bank transfer options, emotional CTAs, and credibility features (transparent use of funds, visible causes)

🔹 SEO & Content Strategy

• Optimized page titles, meta descriptions, alt texts

• Focused on core keywords related to medical aid, clean water, and nonprofit work

• Structured content for both readability and search engine indexing

✅ Results:

• Increased visitor engagement and scroll depth across service pages

• Improved search visibility for targeted donation-related keywords

• Boosted trust and donor inquiries through a user-friendly and mission-aligned experience

• Laid foundation for future campaigns and volunteer expansion