🧩 Challenges:

• Designing an intuitive UI at a time when UX tools were still maturing
• Managing multiple data layers: shipment status, ports, invoices, HR notes
• Providing interactive dashboards with actionable logistics KPIs
• Ensuring fast performance and ease of use for non-technical staff

🛠️ Solutions Implemented:

🔹 UI/UX Design

• Wireframed using Balsamiq

• Focused on clean layouts, sidebar navigation, and widget-style dashboards

• Used a consistent color scheme with visual contrast to highlight key data

🔹 Application Development

• Built with ASP.NET and HTML5, backed by structured SQL queries

• Crystal Reports used to generate dynamic reports for admin users

• Implemented features like search, filter, add/edit shipment, and status monitoring

🔹 Analytics & Insights

• Created custom dashboard widgets to show:

  • Total shipments

  • Revenue vs. commissions

  • Delivery success rates

  • Shipment breakdowns (fragile, express, standard)

• Integrated announcements and HR communication modules into the dashboard

✅ Results:

• Reduced manual workload and improved visibility across freight routes

• Delivery success rate and operational response time improved significantly

• Enabled the operations team to monitor KPIs, costs, and status in real time

• Set a strong digital foundation for the company to scale its logistics operations