Haseeb Hashmi
Passionate tech enthusiast 🚀 | Developer 🧑💻 | Data & Marketing Specialist 📈 | Trainer & Consultant 🎓 | 12+ years of impact
🏷️ Client For:
NÉORVA (Fragrance & Lifestyle Brand)
🛠️ Services Provided:
eCommerce Launch with Brand & Product Strategy
🧪 Technology Stack:
WooCommerce, Elementor, Canva Pro
🎯 Project Goal:
To conceptualize, design, and launch NÉORVA, a modern perfume brand rooted in mood, elegance, and minimal expression, made to stand out in the local fragrance market while appealing to a refined, emotionally connected audience.
🧭 Overview
NÉORVA was born as more than a product line — it’s a brand built to speak the language of scent, identity, and quiet sophistication. The mission was to craft an experience that could express individuality through curated fragrances, clean design, and a strong digital presence.
This venture involved complete brand creation from scratch, blending product development, naming, packaging, and eCommerce with content, emotion, and aesthetic clarity.
🌸 Scent Concept & Naming Architecture
Each fragrance under NÉORVA carries its own energy — reflected in its name, notes, and vibe. The naming structure was crafted to sound elegant, modern, and emotionally evocative, avoiding generic perfume names and instead creating a story per scent.
Signature Fragrances:
Dewin – Inspired by Creed Aventus | Bold, fruity, smoky
Kaif – Inspired by Dior Sauvage | Fresh, spicy, modern
Elara – Inspired by Gucci Flora | Soft, floral, feminine
Each name was chosen with intent — short, international-sounding, and positioned for recall and mood.
🎨 Brand & Packaging Design
From bottles to labels, NÉORVA’s visual identity was kept clean, elegant, and emotion-led.
Flat 50ml square glass bottles chosen for premium shelf presence
Label design customized per scent — colors and fonts reflecting mood (e.g., beige & blush tones for Elara, steel gray for Dewin)
Designed in Adobe Illustrator, with export-ready label files for production
Supported by Canva Pro visuals for social and mockups
The brand palette blends monochrome, beige, soft golds, and clean typographic layouts — making it feel boutique yet modern.
🛒 Digital Presence & Storefront
To support discovery and shopping:
A WooCommerce storefront was initiated with clean UI/UX
Product copywriting written to reflect mood and emotion, not just ingredients
Domain setup, email configuration, and digital infrastructure ready for marketing campaigns
Images and labels optimized for mobile-first viewing and SEO
📢 Marketing & Content Planning
Brand tone: minimal, emotional, confident.
Story-based Instagram content plan prepared (mood boards, scent stories, bottle close-ups)
Soft-launch templates created to tease and introduce scents
SEO-friendly product descriptions and metadata
Planning for influencer gifting and niche lifestyle collaborations
✅ Results & Momentum
NÉORVA launched its debut line with 5 signature fragrances, each with a unique story and sensory footprint. Early feedback has been highly positive — particularly on brand aesthetic, scent identity, and perceived quality.
The foundation is now set for:
Seasonal drops
Custom boxes and bundled sets
Retail collaborations
International fulfillment and storytelling campaigns
💬 Founder’s Note
“NÉORVA was built on mood, memory, and meaning. From the first word to the final label, every element was designed to feel intentional. This brand is a personal expression turned into a sensory experience — and it’s just getting started.”
🧾 Summary:
NÉORVA is a modern fragrance brand created from the ground up — merging thoughtful design, strategic naming, and digital commerce into one cohesive identity. It represents the power of storytelling through scent, form, and emotion.
